5 WAYS TO DO ON-PAGE SEO (ON-PAGE SEO CHECKLIST)
One of the most fundamental elements of marketing is Search engine optimization (SEO). Search engine optimization includes keywords search, creating user-friendly websites to search engines, building external links and creating unique content for the website.
What is on-page SEO?
On-page SEO (“on-site SEO”) is the way of optimizing web page content for search engines and users. The most commonly applied on-page SEO methods comprise optimizing content, internal links and URLs and title tags.
Importance of on-page SEO
On-page SEO enables search engines to evaluate your website and the content to determine if a searcher’s query is appropriate to your site. Google is continuously modernizing its algorithm to comprehend a searcher’s intent and deliver search results that meet that user’s needs. It is, therefore, relevant to do on-page SEO so you’re your website ranks high because Google’s algorithm is being updated often.
This guide will help you get the best out of your site.
1. Use short URLs
Short URLs confirm to search engines what your page is about, the same way that your page title and your Heading1 does. The structure of your URL may improve or lower your ranking in search results. A short and clean URL will make your site look more authoritative and trustworthy.
Short URLs make the navigability and expansion of your site easier.
Short URLs make it easier for search engine bots to crawl to your site.
2. Target keywords in the URL
The use of target keywords in your URL will inform a search engine what your site is about and increase chances of ranking high in search results.
3. Use LSI keywords (Latent Semantic Indexing)
LSI keywords are terms that a search engine dims as semantically related to a webpage target keyword. These keywords are usually gotten by scrolling to the bottom of a search result page.
If you search for a competitive keyword, you will notice that top ranking websites use almost similar exact keywords.
4. Publish long content.
Longer content tends to outrank shorter content. This is because longer content tends to contain more LSI keywords. When you write long in-depth content, you naturally use LSI keywords which gives your site a chance to rank high. Google, tends to rank longer content high because it believes it suits the users’ needs.
Studies show that longer content dominates page one of search rankings. SerpIQ ran a study charting the top 10 results in search queries by content length.
The first result contains 2,415 words and the 10th result has 2,030 words. This shows that Google prefers content-rich sites.
The fact that not one of the results on an average page falls below 2,000 words is pretty compelling on its own.
Long content should also include relevance. Search engines do not necessarily rank pages with long content but relevant content as well.
5. Optimize your title tag for click-through rate (CTR)
The title tag is an HTML tag that is located in the head section of each webpage. It gives an early signal as to what the target subject matter is of a particular page.
The title tag is included mostly in the search engine results pages as well as in the browser window. A title tag with a figure grabs the attention of internet users more than a title tag without one. A title tag with parentheses or brackets also tends to be dimmed relevant than a plain title tag.
Include parentheses brackets. This technique was discussed by Google to be one of the methods that earn webpages a higher ranking.
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