If you’ve been running AdSense ads on your site for quite a while and you feel that you aren’t making as much cash as you could, in 99.99% of cases you’re right. Most people feel frustrated that they cannot generate the revenues they expected, and this is down to traffic levels as well as click-through rates. There are many ways to turn traffic into AdSense traffic and here is a shortlist of them with a description for each. The first thing that you need to do is tune up your site’s contents. While for some people this isn’t an option (if you’re running a forum for example it’s a lot harder) most people can make their AdSense sites veritable cash cows. To begin, you should find out what your site’s keywords are. This is a basic technique in SEO (search engine optimization) known as keyword density verification. A good tool for this job is SEO Density Analyzer. You should then take this list of words and search the Overture Search Inventory or Google AdWords Sandbox to find out what o
5 WAYS TO DO ON-PAGE SEO
(ON-PAGE SEO CHECKLIST)
One
of the most fundamental elements of marketing is Search engine optimization (SEO).
Search engine optimization includes keywords search, creating user-friendly
websites to search engines, building external links and creating unique content
for the website.
What is on-page SEO?
On-page SEO (“on-site SEO”) is the way of
optimizing web page content for search engines and users. The most commonly
applied on-page SEO methods comprise optimizing content, internal links and
URLs and title tags.
Importance of on-page SEO
On-page SEO enables search engines to evaluate your website and
the content to determine if a searcher’s query is appropriate to your site.
Google is continuously modernizing its algorithm to comprehend a searcher’s
intent and deliver search results that meet that user’s needs. It is,
therefore, relevant to do on-page SEO so you’re your website ranks high because
Google’s algorithm is being updated often.
This guide will help you get the best out of your site.
1.
Use short URLs
Short URLs confirm to search engines what your
page is about, the same way that your page title and your Heading1 does. The
structure of your URL may improve or lower your ranking in search results. A
short and clean URL will make your site look more authoritative and trustworthy.
Short URLs make the navigability and expansion
of your site easier.
Short URLs make it easier for search engine
bots to crawl to your site.
2.
Target keywords
in the URL
The use of target keywords in your URL will
inform a search engine what your site is about and increase chances of ranking
high in search results.
3.
Use LSI keywords (Latent
Semantic Indexing)
LSI keywords are terms that a search engine dims
as semantically related to a webpage target keyword. These keywords are usually
gotten by scrolling to the bottom of a search result page.
If you search for a competitive keyword, you
will notice that top ranking websites use almost similar exact keywords.
4.
Publish long content.
Longer content tends to outrank shorter
content. This is because longer content tends to contain more LSI keywords. When
you write long in-depth content, you naturally use LSI keywords which gives
your site a chance to rank high. Google, tends to rank longer content high
because it believes it suits the users’ needs.
Studies show that longer content dominates page one of search rankings. SerpIQ ran a study charting the top 10 results in search queries by content length.
The first result contains 2,415 words and the 10th result has 2,030 words. This shows that Google prefers content-rich sites.
The fact that not one of the results on an
average page falls below 2,000 words is pretty compelling on its own.
Long content should also include relevance.
Search engines do not necessarily rank pages with long content but relevant content
as well.
5.
Optimize your title tag for click-through rate
(CTR)
The title tag is an HTML tag that is located in the head section of each webpage. It
gives an early signal as to what the target subject matter is of a particular
page.
The title tag is included mostly in the search engine results pages as well as in
the browser window. A title tag with a figure grabs the attention of internet
users more than a title tag without one. A title tag with parentheses or
brackets also tends to be dimmed relevant than a plain title tag.
Include
parentheses brackets. This technique was discussed by Google to be one of the
methods that earn webpages a higher ranking.
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