If you’ve been running AdSense ads on your site for quite a while and you feel that you aren’t making as much cash as you could, in 99.99% of cases you’re right. Most people feel frustrated that they cannot generate the revenues they expected, and this is down to traffic levels as well as click-through rates. There are many ways to turn traffic into AdSense traffic and here is a shortlist of them with a description for each. The first thing that you need to do is tune up your site’s contents. While for some people this isn’t an option (if you’re running a forum for example it’s a lot harder) most people can make their AdSense sites veritable cash cows. To begin, you should find out what your site’s keywords are. This is a basic technique in SEO (search engine optimization) known as keyword density verification. A good tool for this job is SEO Density Analyzer. You should then take this list of words and search the Overture Search Inventory or Google AdWords Sandbox to find out wh...
INTRODUCTION TO SEO.
(UNDERSTANDING BASIC SEO)
Search engine optimization, or SEO, is the act of altering or optimizing your website and its content so that search engines deem it to be relevant and useful to certain topics. You can select the most appropriate topics through the use of certain keywords on your website ( Keyword Research). SEO is usually applied through organic search and not cost per click.
When surfers conduct
searches on search engines they are presented with a list of results for that
search term. These results are called Search Engine Results Pages (SERPs) and
generally speaking, the websites that appear at the top of the SERPs will
receive plenty of traffic to their websites from searchers.
To determine your
position on the SERPs, search engines use their algorithms. While nobody knows
for absolute certain what these algorithms are it is widely accepted that your
website needs to be easy to navigate, popular and relevant.
Easy navigation means
that your site should have text links to each of its pages. If you use a flash
menu system then you should include a sitemap so that search engines and
visitors can quickly and easily find their way around the whole of your
website.
To make your website
appear popular you need to get links to your site. While search engines would
rather these links were generated because visitors to your site genuinely found
your content useful, it is commonplace to undertake a reciprocal link campaign
or generate inbound links. Reciprocal links mean a website links to you in
exchange for a link to their site.
Relevance is judged by
your content. By including the keywords you place in the metatags of your site
throughout the body of your content and in certain places within your site you
are indicating to the search engines that your website contains relevant
information.
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