If you’ve been running AdSense ads on your site for quite a while and you feel that you aren’t making as much cash as you could, in 99.99% of cases you’re right. Most people feel frustrated that they cannot generate the revenues they expected, and this is down to traffic levels as well as click-through rates. There are many ways to turn traffic into AdSense traffic and here is a shortlist of them with a description for each. The first thing that you need to do is tune up your site’s contents. While for some people this isn’t an option (if you’re running a forum for example it’s a lot harder) most people can make their AdSense sites veritable cash cows. To begin, you should find out what your site’s keywords are. This is a basic technique in SEO (search engine optimization) known as keyword density verification. A good tool for this job is SEO Density Analyzer. You should then take this list of words and search the Overture Search Inventory or Google AdWords Sandbox to find out what o
Email marketing is the use of email to promote products or services while developing relationships with potential customers. It is actually direct mail done electronically instead of through the postal service.
Email marketing is one part of internet marketing that encompasses online marketing through websites, social media and blogs.
Effective marketing emails convert prospects into customers and can later convert and become loyal clients.
Email marketing includes newsletters with updates on the company or promotions of sales and exclusive deals for subscribers. Marketing emails seek to share a general message on the company's behalf, such as the companies new products.
Email marketing is one
of the most effective tools for return on investment for marketing, as it
remains the best way to cultivate customer relationships into sales. Email
marketing is still ranked as the most effective marketing channel, beating out
social media, SEO, and affiliate marketing.
Despite the rise in social media platforms,
people still use email marketing to get to their target audience. Statistics show that most people are on email and the numbers continue increasing. This is
why it’s important to remember where you are and use good manners.
Email Marketing Steps
1. Build Your List
Most businesses have existing contacts to start an email list. Think of the customers and people you already have a relationship with. Maybe it’s the business contacts you email with regularly; maybe you just start with a few supportive friends and family members.
Even if you are
building an email list completely from scratch, don’t get discouraged. Start by
putting a paper sign-up sheet near your register, adding an online sign-up form
to your website, and encourage your social media followers and loyal
customers to sign
You may also start
by adding a banner or form to your website simply asking people to subscribe.
2. Add your contacts into your email marketing account
Once you have an
email marketing account and an initial list to send to, add your contacts to
your account.
You can start by uploading a contact list from an existing spreadsheet or importing contacts right from a Gmail or Outlook account.
Offer an Incentive
There are many ways
you can do this. Some prefer to give something away for free while others
simply offer a newsletter or product updates.
Search Engine Journal
uses a small form in their right sidebar offering daily news — they also ask
about what topics the user is interested in, which helps them send more
valuable content.
Send Out an Introduction Email
Your welcome email is
the first message your new email subscribers receive from you.
Welcome emails are
especially important because they serve as your first impression and reach
people at a time when they’re highly engaged with your business. You can expect
a higher than average open rate for your welcome email, so make sure you’re
delivering value right away.
Start with a warm
greeting, provide an overview of what they can expect to receive from you in
the future, and offer them something useful right away.
Once set up, your
welcome email will send to all new contacts automatically.
Here is a basic welcome email from Airbnb to a new host. It explains the basics of the process
and what you can expect to receive from Airbnb.
5.
Send
your email at the best time
Every audience is different and the best time to send will differ based on who is on
your email list
6.
Track
your results
Email
marketing does not end with a send. You have to track your open rate,
click-through rate and unsubscribe rates and work to improve with time.
If
you want to see real results from your email marketing, you need a strong
understanding of how each email performs so you can make improvements and learn
more about your customers and subscribers.
Spending
a few minutes in your email reports will tell you valuable information like who
opened your email, who clicked on specific links, and what information was the
most interesting to your readers.
While
it’s important to know how engaging your campaign messages are, make sure
you’re tracking actions that happen beyond your emails. How many clicks to your
donation page are translating into real donations? What is the total amount of
funds raised from a single email?
#emailmarketing #emailmarketingguide #theultimateguidetoemail marketing #email
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